Why a Rolex really is “worth it…”
…but maybe not for you.
Since its founding in 1905 by Hans Wildorf, Rolex has become inarguably the most famous watch company in the industry. The very name permeates popular culture because it has evolved to represent a certain lifestyle: the aggressive, sharp, and “I’ve accomplished things” type of living. This sort of representation is undeniably tied to the price tag that accompanies just about any Rolex watch, used or otherwise, and begs the question: what are you actually paying for, and, is a Rolex worth the price?
To answer these questions, we’ve first got to look at what Rolex started as, and how the company has evolved to become what it is today.
The beginnings
Rolex has its roots in London, where Hans Wildorf (along with his brother-in-law Alfred Davis) founded the company. It began as a business that imported fine swiss movements and placed them in high quality watch...